What’s the problem?
EDF Energy Thank yous is a rewards scheme that allows EDF Energy to thank their customers just for being with them. And as the official energy supplier to the London 2012 Games, they have some pretty spectacular rewards to give away. From Olympic Tickets to trips on the EDF Energy London Eye. Our task was to take the range of rewards on offer and bring them to life.
...what people value
This is a monthly reward scheme. Nothing new there. Every month EDF Energy customers enter their details and win either a Bronze, Silver, Gold or Diamond reward. The question is, how do we inject some drama and fun into the experience to leave people feeling better about their energy?
The creative innovation
We created the Thank yous Zoetrope. A fantastical machine that, when rotating at exactly the right speed and blasted with a strobe light, animates into a production of Olympic proportions. We had an army of skilled craftsmen building 119 models for six weeks. The end result? A campaign that showed off the great rewards on offer in a way nobody had seen before and a 4ft x 4ft model travelling the country on an energy roadshow.
...and the reaction
