Vodafone share the love this Valentine's Day
We're celebrating this Valentine’s by launching Vodafone’s Your Mix campaign. The mobile network provider is teaming up with its Home Entertainment partner Spotify and inviting customers to create their very own mix tape to share with a loved one. All customers will have the chance to create a playlist of their top 10 love songs to then share with that special someone. Whether they are ‘Crazy in Love’, have a ‘Lady in Red’ or want someone ‘Back for Good’ this digital campaign is the perfect way to win hearts for Valentine’s Day.
Mix Tape will also be supported on Vodafone’s social channels including Facebook and Twitter, allowing users to share their playlist with friends and followers. The campaign is set to launch on Thursday 12th February and will run right through until 27th.
Angela Evans, head of channel & customer value management at Vodafone says about the campaign: “This is a bit of a brand first for us and a chance to give something back to our Vodafone customers. We wanted to find a way to engage and amplify our partnership with Spotify and love this creative and innovative campaign that ais London has developed”.
Geoff Gower, executive creative director says “Gone are the days of making a mix tape with those classics to give to your crush. We all have songs that remind us of our first date or first kiss so this is really nice and emotive way to tie it all together. It’s hopefully the first of many exciting and creative projects we’re doing with Vodafone this year”.
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