Meet our new Non-executive Founding Partner
4 April 2013
Steve Stretton to assume a non-executive role from April this year.
Tagged under: Steve Stretton
Read moreThe answer’s ‘yes’…
4 December 2012
… now show me the ad.
Tagged under: Steve Stretton,Marketing magazine,Marketing,Reactive advertising,Comments
Read moreA dangerous game
1 May 2012
Ice hockey? Sky diving? Motor racing? Parcours?
Tagged under: Steve Stretton,Social media,Marketing magazine,Brand endorsements
Read moreWho needs TV anymore?
9 February 2012
Once an intrinsic part of successful marketing, TV is no longer a must-have…
Tagged under: Steve Stretton,Marketing magazine
Read moreBreasts, nipples and double-page spreads
8 December 2011
Campaign offered us a great opportunity to say how brilliant we are at integration.
Tagged under: News,Campaign,Steve Stretton,CoppaFeel!,Kris Hellenga,Sarah Stratford,Integration essays
Read moreSS defends DM
28 October 2011
Steve champions the sometimes derided mailer as a force to be
reckoned
with. If it's designed and targeted in the right way.
Tagged under: Opinion,Steve Stretton,Marketing magazine,Top 100 Mailers 2011,Direct mail
Read moreIt’s shopping Jim, but not as we know it…
9 September 2011
Appearing behind the counter in Retail Week, Steve Stretton compares good and a bad online shopping experiences.
Tagged under: Opinion,Steve Stretton,Online shopping,Retail Week
Read moreNew look boardroom for ais
30 June 2011
Following the recent agency restructure, 3 new board directors have been appointed to lead archibald ingall stretton.
Tagged under: News,Campaign,Steve Stretton,Geoff Gower,People,Board,Directors,Stephen Watford,Sarah Stratford
Read moreSteve Stretton: marketing guru
14 February 2011
Not our words, but The Guardian's
We know it, but it's good to see the wider world catching up.
Tagged under: Opinion,Steve Stretton,Guardian,Best Awards,MAA
Read moreThe times they are a-changin’
21 January 2011
Traditional methods no longer right for agency environment
The catalyst was Jon Ingall's departure to sunnier and more distant shores.
Tagged under: Opinion,News,Steve Stretton,Opinions,Pitch,Structures
Read moreToo late to party? Or just fashionably late?
18 September 2010
Will Apple's kudos make its late-arriving Ping a must-have?
Apple has been characteristically elitist in its tardy launch of Ping into the social media world.
Tagged under: Opinion,Steve Stretton,Social media,Marketing magazine,Marketing society,Apple,Ping
Read moreTechnology saves weak execution
26 July 2010
Does the Ford Galaxy outdoor ad hold key to the future?
They say you should never judge a book by its cover.
Tagged under: Opinion,Reviews,Campaign,Steve Stretton,Advertising,Ford,Galaxy,Outdoor
Read moreSpread the word: we need to talk
30 June 2010
Vital to business success, networking is still under used
In an industry increasingly pressured by lower budgets and demands for payment by results.
Tagged under: Opinion,Steve Stretton,Marketing magazine,Marketing society,Networking
Read moreHas Steve Stretton been run over?
24 May 2010
And, 'Life on Mars' style, woken up in the year 2000?
It may not be as surreal as Sam Tyler's journey, but our Steve has some fun turning back the clock.
Tagged under: Opinion,Campaign,Steve Stretton,Private View,The Work
Read moreFarting in assembly?
18 March 2010
Sometimes the risk is worth the reward
Creative partner Steve Stretton looks at the easyJet v Ryanair tit-for-tat ad campaign.
Tagged under: Opinion,Reviews,Steve Stretton,Easyjet,Marketing magazine,Ryanair
Read moreBig hand for Steve
5 March 2010
Double-entendres all round for Mr Stretton in Campaign
It was Steve's turn in the Campaign hot seat.
Tagged under: News,Campaign,Hot seat,Steve Stretton
Read more