ais London

US online world leader weighs up UK pros and cons

Tagged under: Opinion,Sarah Stratford,Brand Republic,Netflix

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Rich Coggins shares his views on harmonies and discords in music marketing.

Tagged under: Opinion,Revolution,Music marketing,Rich Coggin

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Geoff Gower comments on Maciej Ceglowski’s and Felix Salmon’s thoughts on ‘forensic deconstruction’. And on Noah Brier’s ‘not-at-all-forensic’ ideas. 

Tagged under: Opinion,Geoff Gower,Brand Republic,Digital Direct,Blog,Social graph,Maciej Ceglowski,Felix Salmon

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Mr Gower went all 'serious business man' on us recently in a Marketing Digital Report as he shared his wisdom on ecommerce and fcommerce.

Tagged under: Opinion,Marketing magazine,Geoff Gower,digital,ecommerce,fcommerce

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Direct mail - when designed and targeted properly - still has an important role to play in today's digital world

Tagged under: Opinion,Marketing magazine,Matt Morley Brown,Direct mail,Email,Digital world

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Steve champions the sometimes derided mailer as a force to be reckoned
with. If it's designed and targeted in the right way. 

Tagged under: Opinion,Steve Stretton,Marketing magazine,Top 100 Mailers 2011,Direct mail

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Appearing behind the counter in Retail Week, Steve Stretton compares good and a bad online shopping experiences. 

Tagged under: Opinion,Steve Stretton,Online shopping,Retail Week

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With an eye for detail and almost OCD ruthlessness that would make Monica Geller proud, our very own Devon Keller gives the PresentWise website a complete makeover. 

Tagged under: Opinion,.net magazine,Devon Keller,User experience

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Christmas, Easter, Mothers’ Day, Fathers’ Day and even the contrived romance of Valentine’s Day are all ready hooks onto which marketers hang their seasonal caps.

Tagged under: Opinion,O2,Adele Meer,Seasonal marketing

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Consumer behaviour changes almost as fast as mobile media. So identifying the channels that give the best ROI is becoming equally challenging. 

Tagged under: Opinion,Sarah Stratford,Direct marketing,The marketer,Consumer behaviour,Mobile media

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Campaign gives us 7 out of 9 for its School Report

Each year, Campaign Magazine reviews the top 100 agencies in the country.

Tagged under: Opinion,Reviews,News,Campaign,School report

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Not our words, but The Guardian's

We know it, but it's good to see the wider world catching up.

Tagged under: Opinion,Steve Stretton,Guardian,Best Awards,MAA

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Traditional methods no longer right for agency environment

The catalyst was Jon Ingall's departure to sunnier and more distant shores.

Tagged under: Opinion,News,Steve Stretton,Opinions,Pitch,Structures

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ADMAP's Paul Feldwick has some interesting answers.

Adele Meer wondered whether the rapid advances in social media are undermining the position of global agencies.

Tagged under: Opinion,Social media,Adele Meer,Facebook,Planning,Admap,Paul Feldwick

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But was it right to dump its new logo after only one week?

Why get rid of a perfectly good and globally recognised logo in the first place?

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marketing society,GAP

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Nearly £2 billion invested in six months sees 10% increase

Citing both Old Spice and Marmite as brands that have wooed new audiences by redirecting their ad spend online.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marmite,Ad spend,FMCG,Old Spice,Online

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Will Apple's kudos make its late-arriving Ping a must-have?

Apple has been characteristically elitist in its tardy launch of Ping into the social media world.

Tagged under: Opinion,Steve Stretton,Social media,Marketing magazine,Marketing society,Apple,Ping

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Jon tells Marketing how airlines can fly high

Are airline loyalty schemes a bit up in the air? Jon thinks they are.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Loyalty,Airlines

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Coca-Cola's recent conflict with its digital agency fuels debate

When a campaign goes pear-shaped is the agency to blame?

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marketing society,Coca-Cola

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Chris Jones adds his thoughts on the 15-minute pitch

Was Helen Edwards missing a trick with her 15-minute pitch? Chris thought so.

Tagged under: Opinion,Marketing magazine,Pitching,Chip Shop,15 min,Helen Edwards,Letters,Pitches

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O2's 3D first creates further interest

Martin Bowley, Managing Director of Digital Cinema Media and Simon Willis, Head of Cinema at Group M talk about technological innovations in cinema.

Tagged under: Opinion,Reviews,3D Rugby,O2,Campaign,Cinema,Technological innovations

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Does the Ford Galaxy outdoor ad hold key to the future?

They say you should never judge a book by its cover.

Tagged under: Opinion,Reviews,Campaign,Steve Stretton,Advertising,Ford,Galaxy,Outdoor

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How to change a brand without destroying the business

When rebranding goes wrong, it can go horribly wrong - as several high-profile names testify.

Tagged under: Opinion,Matt Morley Brown,Making money,Rebranding

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Health check saves water and increases ROI

Creative Director, Matt Morley-Brown reviews Business Stream's neat and practical DM pack.

Tagged under: Opinion,Reviews,Campaign,Creative Pool,Business Stream,Matt Morley Brown

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Vital to business success, networking is still under used

In an industry increasingly pressured by lower budgets and demands for payment by results.

Tagged under: Opinion,Steve Stretton,Marketing magazine,Marketing society,Networking

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…with 2D accolade in the Directory

O2 and archibald ingall stretton… grab the spotlight again in July's edition of quarterly showcase magazine, Directory.

Tagged under: Opinion,Reviews,3D Rugby,O2,Directory

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Games to be shown in 3D cinemas across the UK

Jumping on the bandwagon of the breakthroughs and success of O2's 6 Nations rugby coverage.

Tagged under: Opinion,News,3D,3D Rugby,Media Week

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… with good coverage in new online service, Cream

O2's 3D Rugby gets another vote of approval on a new online marcoms site.

Tagged under: Opinion,Reviews,3D Rugby,O2

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Backing innovative ideas now can boost business

The Independent argues that, properly managed, the current economic crisis can lead to new business opportunities.

Tagged under: Opinion,Carole Lowe,Economic crisis,Independent,Innovation,Planning

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And, 'Life on Mars' style, woken up in the year 2000?

It may not be as surreal as Sam Tyler's  journey, but our Steve has some fun turning back the clock.

Tagged under: Opinion,Campaign,Steve Stretton,Private View,The Work

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Our Rishi on writing, reading and lots of other things

One of our copywriters, Rishi Dastidar, has been shooting the breeze with the Creative Pool website.

Tagged under: Opinion,Copywriting,Creative Pool,Rishi Dastidar

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Pitching for every brief is causing grief, argues Jon Ingall

Pitches and agency reviews are getting longer, and not necessarily better.

Tagged under: Opinion,Launches,Jon Ingall,Marketing magazine,Pitching

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Jon Ingall remains unconvinced. And buzzes them out

Is spending your customers' money revamping 1,700 branches really a good idea?

Tagged under: Opinion,Jon Ingall,Marketing magazine,Barclays,Marketing society

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Jon Buckley looks at the increasing need to 'go local'

Global brands are realising that today's customer needs the warm feeling of close communities.

Tagged under: Opinion,Marketing Week,Jon Buckley,Go local

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No longer a leisure pursuit, shopping gets serious

Adele Meer adds her weight to the retail therapy debate

Tagged under: Opinion,Marketing magazine,Adele Meer

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But the Telegraph Media Group scheme divides opinion

In an attempt to woo and keep customers, Telegraph Media Group's new scheme has fuelled debate.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Loyalty,Telegraph Media Group,TMG

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… the worst is yet to come says Jon Ingall

The good bit. We jumped three places to number 15 in Marketing Magazine's Top DM Agencies list.

Tagged under: Opinion,News,Jon Ingall,Marketing magazine,DM,League table

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Geoff Gower reviews Marmite's spoof idea

London's Metro newspaper run a full-page spread on Marmite's tongue-in-cheek spoof ad campaign.

Tagged under: Opinion,Geoff Gower,Marmite,Metro

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Sometimes the risk is worth the reward

Creative partner Steve Stretton looks at the easyJet v Ryanair tit-for-tat ad campaign.

Tagged under: Opinion,Reviews,Steve Stretton,Easyjet,Marketing magazine,Ryanair

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Our managing partner in a twitter about social media

Tagged under: News,Opinions,Jon Ingall,Marketing Week,Social media,Twitter

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'3D Rugby makes a tastier bite than Jaws 3', says The Guardian

If we were nervous about organising the first-ever live broadcast of a rugby match…

Tagged under: Opinion,Reviews,3D,3D Rugby,O2,Rugby

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