FMCG brands go online for increased sales
15 October 2010
Nearly £2 billion invested in six months sees 10% increase
Citing both Old Spice and Marmite as brands that have wooed new audiences by redirecting their ad spend online.
Tagged under: Opinion,Jon Ingall,Marketing magazine,Marmite,Ad spend,FMCG,Old Spice,Online
Read moreA real love-hate relationship?
19 March 2010
Geoff Gower reviews Marmite's spoof idea
London's Metro newspaper run a full-page spread on Marmite's tongue-in-cheek spoof ad campaign.
Tagged under: Opinion,Geoff Gower,Marmite,Metro
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