ais London

… now show me the ad.

Tagged under: Steve Stretton,Marketing magazine,Marketing,Reactive advertising,Comments

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Plusnet’s ‘tell it how it is’ style gets full marks…

Tagged under: Marketing magazine,Marketing,Sarah Stratford,ais London,Plusnet,Adwatch,Karmarama

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Ice hockey? Sky diving? Motor racing? Parcours?

Tagged under: Steve Stretton,Social media,Marketing magazine,Brand endorsements

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In spite of a rather... er...challenging 2011

Tagged under: Marketing magazine,Direct marketing

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Once an intrinsic part of successful marketing, TV is no longer a must-have…

Tagged under: Steve Stretton,Marketing magazine

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Mr Gower went all 'serious business man' on us recently in a Marketing Digital Report as he shared his wisdom on ecommerce and fcommerce.

Tagged under: Opinion,Marketing magazine,Geoff Gower,digital,ecommerce,fcommerce

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Direct mail - when designed and targeted properly - still has an important role to play in today's digital world

Tagged under: Opinion,Marketing magazine,Matt Morley Brown,Direct mail,Email,Digital world

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Steve champions the sometimes derided mailer as a force to be reckoned
with. If it's designed and targeted in the right way. 

Tagged under: Opinion,Steve Stretton,Marketing magazine,Top 100 Mailers 2011,Direct mail

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Milkmen, housewives, lollipop ladies, and your average 'Joe' all have starring roles in the latest campaign by EDF Energy to thank their customers for being with them.

Tagged under: News,EDF Energy,Marketing magazine,Thank yous,Olympics

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Marketing Magazine has stepped into the breach to at last answer the question on so many trembling lips, “Who are One Direction Detection?” 

Tagged under: News,Marketing magazine,One Direction,1DCyberpunk,Save the 1Day

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Hello Boobs campaign reinforces breast awareness message for CoppaFeel!

Tagged under: News,Campaign,Marketing Week,Marketing magazine,CoppaFeel!,Brand Republic,Hello Boobs,Breast Cancer,Wonderbra,Creative match,India Times

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Our very own Richard Spear shares Nabs Fast Forward win

Along with nine other of the industry's budding stars, Richard provided the winning response at Nabs' Fast Forward training course.

Tagged under: Awards,News,Marketing magazine,Nabs,Richard Spear

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But was it right to dump its new logo after only one week?

Why get rid of a perfectly good and globally recognised logo in the first place?

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marketing society,GAP

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Nearly £2 billion invested in six months sees 10% increase

Citing both Old Spice and Marmite as brands that have wooed new audiences by redirecting their ad spend online.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marmite,Ad spend,FMCG,Old Spice,Online

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Will Apple's kudos make its late-arriving Ping a must-have?

Apple has been characteristically elitist in its tardy launch of Ping into the social media world.

Tagged under: Opinion,Steve Stretton,Social media,Marketing magazine,Marketing society,Apple,Ping

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Jon tells Marketing how airlines can fly high

Are airline loyalty schemes a bit up in the air? Jon thinks they are.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Loyalty,Airlines

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Coca-Cola's recent conflict with its digital agency fuels debate

When a campaign goes pear-shaped is the agency to blame?

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marketing society,Coca-Cola

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Chris Jones adds his thoughts on the 15-minute pitch

Was Helen Edwards missing a trick with her 15-minute pitch? Chris thought so.

Tagged under: Opinion,Marketing magazine,Pitching,Chip Shop,15 min,Helen Edwards,Letters,Pitches

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Vital to business success, networking is still under used

In an industry increasingly pressured by lower budgets and demands for payment by results.

Tagged under: Opinion,Steve Stretton,Marketing magazine,Marketing society,Networking

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Pitching for every brief is causing grief, argues Jon Ingall

Pitches and agency reviews are getting longer, and not necessarily better.

Tagged under: Opinion,Launches,Jon Ingall,Marketing magazine,Pitching

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Jon Ingall remains unconvinced. And buzzes them out

Is spending your customers' money revamping 1,700 branches really a good idea?

Tagged under: Opinion,Jon Ingall,Marketing magazine,Barclays,Marketing society

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No longer a leisure pursuit, shopping gets serious

Adele Meer adds her weight to the retail therapy debate

Tagged under: Opinion,Marketing magazine,Adele Meer

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But the Telegraph Media Group scheme divides opinion

In an attempt to woo and keep customers, Telegraph Media Group's new scheme has fuelled debate.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Loyalty,Telegraph Media Group,TMG

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… the worst is yet to come says Jon Ingall

The good bit. We jumped three places to number 15 in Marketing Magazine's Top DM Agencies list.

Tagged under: Opinion,News,Jon Ingall,Marketing magazine,DM,League table

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Sometimes the risk is worth the reward

Creative partner Steve Stretton looks at the easyJet v Ryanair tit-for-tat ad campaign.

Tagged under: Opinion,Reviews,Steve Stretton,Easyjet,Marketing magazine,Ryanair

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