Jon Ingall to leave ais… and agency life

4 November 2010

Jon Ingall to leave ais… and agency life

Founding partner Steve Stretton to head up new evolved management team

Not quite your usual piece of news then.

Tagged under: News,Jon Ingall,Agency,Departure,Management

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GAP bows to social media pressure

24 October 2010

GAP bows to social media pressure

But was it right to dump its new logo after only one week?

Why get rid of a perfectly good and globally recognised logo in the first place?

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marketing society,GAP

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FMCG brands go online for increased sales

15 October 2010

FMCG brands go online for increased sales

Nearly £2 billion invested in six months sees 10% increase

Citing both Old Spice and Marmite as brands that have wooed new audiences by redirecting their ad spend online.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marmite,Ad spend,FMCG,Old Spice,Online

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Can airlines find their wings again?

31 August 2010

Can airlines find their wings again?

Jon tells Marketing how airlines can fly high

Are airline loyalty schemes a bit up in the air? Jon thinks they are.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Loyalty,Airlines

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Who’s to blame when campaigns go wrong?

31 August 2010

Who’s to blame when campaigns go wrong?

Coca-Cola's recent conflict with its digital agency fuels debate

When a campaign goes pear-shaped is the agency to blame?

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marketing society,Coca-Cola

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Pitch slapped

18 May 2010

Pitch slapped

Pitching for every brief is causing grief, argues Jon Ingall

Pitches and agency reviews are getting longer, and not necessarily better.

Tagged under: Opinion,Launches,Jon Ingall,Marketing magazine,Pitching

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Has Barclays got talent?

12 May 2010

Has Barclays got talent?

Jon Ingall remains unconvinced. And buzzes them out

Is spending your customers' money revamping 1,700 branches really a good idea?

Tagged under: Opinion,Jon Ingall,Marketing magazine,Barclays,Marketing society

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It's all about loyalty

6 April 2010

It's all about loyalty

But the Telegraph Media Group scheme divides opinion

In an attempt to woo and keep customers, Telegraph Media Group's new scheme has fuelled debate.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Loyalty,Telegraph Media Group,TMG

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Well, there’s good news. But…

1 April 2010

Well, there’s good news. But…

… the worst is yet to come says Jon Ingall

The good bit. We jumped three places to number 15 in Marketing Magazine's Top DM Agencies list.

Tagged under: Opinion,News,Jon Ingall,Marketing magazine,DM,League table

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Jon Ingall's crystal ball

18 March 2010

Jon Ingall's crystal ball

Our managing partner in a twitter about social media

Tagged under: News,Opinions,Jon Ingall,Marketing Week,Social media,Twitter

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