Past success prompts new reward
7 March 2013
ais London gets belated honours at IAB Creative Showcase bash
Tagged under: Geoff Gower,IAB creative showcase,Richard Coggin,Save the 1Day,Sony Music
Read moreDing, dong, Dell?
19 February 2013
Are massive drops in profits the death knell for Dell?
Tagged under: Geoff Gower,Marketing,Brand Health Check,Dell
Read moreŠKODA DM gets noticed
4 February 2013
Online coverage in The Drum raises profile…
Tagged under: Skoda,Geoff Gower,Direct mail,The Drum,SKODA Finance
Read moreNot just for Christmas...
3 December 2012
… instead, think longer term.
Tagged under: Geoff Gower,Christmas,More About Advertising,Christmas campaigns,long term strategies
Read moreWhen a home page isn’t home
4 October 2012
Insights from the editorial world
Tagged under: Social media,Geoff Gower,Brand Republic,Home page
Read moreLondon 2012’s digital winners and losers
17 August 2012
Geoff Gower on the lack of interactive golds
Tagged under: Geoff Gower,digital,Olympics,Digital Olympics,BBC,London 2012
Read moreTweet, tweet, tweet, tweet, tweet, tweet, tweet, tweet, tweet…
31 May 2012
Online giants commit to offline sales
5 March 2012
You might think: ‘once online, forever online’. But not so for three big players…
Tagged under: Geoff Gower,Brand Republic,Blog,High street
Read more2012. Gower shares his predictions
19 December 2011
Donning his Mystic Meg outfit and polishing his crystal balls, Geoff looks to the future
Tagged under: Geoff Gower,Olympics,Brand Republic,2012,Transmedia storytelling
Read moreTop ten position for Mr G
15 December 2011
After only a few months as Creative Director, Geoff Gower slots straight in at number seven
Tagged under: O2,Campaign,Geoff Gower,Top 100,Creative Director,Top 10
Read moreNovember’s Book Club
24 November 2011
Geoff Gower comments on Maciej Ceglowski’s and Felix Salmon’s thoughts on ‘forensic deconstruction’. And on Noah Brier’s ‘not-at-all-forensic’ ideas.
Tagged under: Opinion,Geoff Gower,Brand Republic,Digital Direct,Blog,Social graph,Maciej Ceglowski,Felix Salmon
Read moreGeoff waxes elyrical
11 November 2011
Mr Gower went all 'serious business man' on us recently in a Marketing Digital Report as he shared his wisdom on ecommerce and fcommerce.
Tagged under: Opinion,Marketing magazine,Geoff Gower,digital,ecommerce,fcommerce
Read moreGeoff Gower’s happy thoughts
7 September 2011
Geoff goes into Cheshire Cat mode for Marketing Week's article about The Communications Agency's Brand Happiness Boosters Report.
Tagged under: O2,Marketing Week,Geoff Gower,O2 Academy TV,The Communication Agency,Brand Happiness Boosters Report,Experiential marketing
Read moreNew look boardroom for ais
30 June 2011
Following the recent agency restructure, 3 new board directors have been appointed to lead archibald ingall stretton.
Tagged under: News,Campaign,Steve Stretton,Geoff Gower,People,Board,Directors,Stephen Watford,Sarah Stratford
Read moreA real love-hate relationship?
19 March 2010
Geoff Gower reviews Marmite's spoof idea
London's Metro newspaper run a full-page spread on Marmite's tongue-in-cheek spoof ad campaign.
Tagged under: Opinion,Geoff Gower,Marmite,Metro
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