Why do we prefer Coca-Cola to Pepsi?
6 April 2012
And Apple to Microsoft? Anna Hartelius, one of our planners, explains.
Tagged under: Admap,Anna Hartelius,Meaningful brands
Read moreIs social media a threat to global agencies?
27 October 2010
ADMAP's Paul Feldwick has some interesting answers.
Adele Meer wondered whether the rapid advances in social media are undermining the position of global agencies.
Tagged under: Opinion,Social media,Adele Meer,Facebook,Planning,Admap,Paul Feldwick
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