Why do we prefer Coca-Cola to Pepsi?
6 April 2012
Download attachment
And Apple to Microsoft? Anna Hartelius, one of our planners, explains.
Brands that are successful and stay successfu for decades are the ones that go further than satisfying basic human needs. They’re the ones that move beyond their product (no matter how good it is) to engage their customers with emotional hooks that create a real bond.
click on the attachment to see the article in full.
Tagged under: Admap,Anna Hartelius,Meaningful brands