Who needs TV anymore?
9 February 2012
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Once an intrinsic part of successful marketing, TV is no longer a must-have…
Google. Facebook. LinkedIn. Innocent drinks. Green & Black’s. Ben & Jerry’s. All brands that have made their mark without giving in to the pull of TV advertising. When high-quality word of mouth, strong PR, and enticing packaging – literal and metaphorical – are in place, the need for the TV disappears. Steve Stretton explains…
Tagged under: Steve Stretton,Marketing magazine