Who’s to blame when campaigns go wrong?
31 August 2010
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Coca-Cola's recent conflict with its digital agency fuels debate
When a campaign goes pear-shaped is the agency to blame?
Or the client? Or are they both equally at fault? With the recent Coca-Cola/Lean Machine furore still ringing in his ears, Jon Ingall joins three other industry movers and shakers to add his opinion to the debate.
Tagged under: Opinion,Jon Ingall,Marketing magazine,Marketing society,Coca-Cola