Too late to party? Or just fashionably late?
18 September 2010
Download attachment
Will Apple's kudos make its late-arriving Ping a must-have?
Apple has been characteristically elitist in its tardy launch of Ping into the social media world.
It offers little that is new, and is restricted by creating a social platform only within the iTunes environment. But will Apple's undeniable pulling power - linked with the enormously popular iTunes - make this late entrance a success? Steve Stretton thinks it will. Probably…
Tagged under: Opinion,Steve Stretton,Social media,Marketing magazine,Marketing society,Apple,Ping