31 August 2010Download attachment
Chris Jones adds his thoughts on the 15-minute pitch
Was Helen Edwards missing a trick with her 15-minute pitch? Chris thought so.
Two weeks ago, Helen Edwards wrote an article in Marketing Magazine about the ever-increasing length of pitches. And how a switch to a 15-minute format would be beneficial. Shorter on length, but stronger on content. Chris thought the 15-minute brief would also help and decided to respond.