One Direction proves contagious
5 January 2012
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1DCyberpunk’s challenges have fans all a-twitter
Our recent campaign to promote boy-band One Direction – and their latest release ‘It’s Gotta be You’ – got great coverage in Contagious magazine. So far, nearly 50,000 fans have taken up the online challenges laid down by obsessive 1D fan, CyberPunk, to retrieve the bands’ lost laptop and ‘Save the 1Day’.
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