27 October 2010Download attachment
ADMAP's Paul Feldwick has some interesting answers.
Adele Meer wondered whether the rapid advances in social media are undermining the position of global agencies.
With Facebook, Twitter and a plethora of other chat sites, is the water-cooler moment a thing of the past?
Face-to-face contact cannot be bettered, but with one CEO claiming he finds out 'more about the mood in the office through Facebook than through any other source', social media is bound to impact on the way global agencies spread their manpower.