1 May 2012Download attachment
Ice hockey? Sky diving? Motor racing? Parcours?
Sadly, nothing quite that cool. We’re talking about brand endorsement. In particular, athletes endorsing brands whilst tweeting. Are they genuine supporters, or just singing to the financial tune of the piper? Marketing Magazine asked four luminaries – including a certain Mr Steven Stretton – for their opinions, and found passion-a-plenty on the pros and cons.