Customer centricity...

20 February 2012

Customer centricity...

… what does it mean and is it really achievable?

Tagged under: Sarah Stratford,b2b marketing,Customer centricity

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JV loves Copping a Feel!

14 February 2012

JV loves Copping a Feel!

John’s been spreading the valentine’s day love for our favourite charity.

Tagged under: John Vinton,CoppaFeel!,Mail Media Centre

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A soapbox for Sarah

10 February 2012

A soapbox for Sarah

As if our Sarah needed any encouragement to wax lyrical about marketing.

Tagged under: Sarah Stratford,The marketer

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Boob buffet makes perky profit

9 February 2012

Boob buffet makes perky profit

CoppaFeel! benefits from lunchtime gourmet extravaganza…

Tagged under: CoppaFeel!,Fundraising

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Who needs TV anymore?

9 February 2012

Who needs TV anymore?

Once an intrinsic part of successful marketing, TV is no longer a must-have…

Tagged under: Steve Stretton,Marketing magazine

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