Going up in the world

27 May 2011

Going up in the world

Mel Hunter and Will Rolt have been promoted…

Tagged under: News,Campaign,Promotions,People,Mel Hunter,Will Rolt

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The right route for direct marketing

24 May 2011

The right route for direct marketing

Consumer behaviour changes almost as fast as mobile media. So identifying the channels that give the best ROI is becoming equally challenging. 

Tagged under: Opinion,Sarah Stratford,Direct marketing,The marketer,Consumer behaviour,Mobile media

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Slowy Sony catchee data monkeys

9 May 2011

Slowy Sony catchee data monkeys

Accused in the States of dragging its feet, Sony says it responded ‘as quickly as possible’ in dealing with the recent data security breach surrounding its PlayStation network. 

Tagged under: News,Marketing Week,Sony,Jane Evans,PlayStation

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