Is social media a threat to global agencies?
27 October 2010
ADMAP's Paul Feldwick has some interesting answers.
Adele Meer wondered whether the rapid advances in social media are undermining the position of global agencies.
Tagged under: Opinion,Social media,Adele Meer,Facebook,Planning,Admap,Paul Feldwick
Read moreGAP bows to social media pressure
24 October 2010
But was it right to dump its new logo after only one week?
Why get rid of a perfectly good and globally recognised logo in the first place?
Tagged under: Opinion,Jon Ingall,Marketing magazine,Marketing society,GAP
Read moreHow do you get young women to feel their breasts?
19 October 2010
By hijacking their boobs for Breast Cancer Awareness month
Breast cancer affects around 46,000 women each year in the UK.
Tagged under: Launches,News,Boob Hijack,Charity,CoppaFeel!,Daily Break,Lorraine Kelly
Read moreFMCG brands go online for increased sales
15 October 2010
Nearly £2 billion invested in six months sees 10% increase
Citing both Old Spice and Marmite as brands that have wooed new audiences by redirecting their ad spend online.
Tagged under: Opinion,Jon Ingall,Marketing magazine,Marmite,Ad spend,FMCG,Old Spice,Online
Read moreHelping AOL achieve world domination
15 October 2010
