Can airlines find their wings again?

31 August 2010

Can airlines find their wings again?

Jon tells Marketing how airlines can fly high

Are airline loyalty schemes a bit up in the air? Jon thinks they are.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Loyalty,Airlines

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We’ve been nobbling niggles

31 August 2010

We’ve been nobbling niggles

With a nobbling website for O2's latest broadband campaign

We've been busy working on a brand new microsite for O2 Home Broadband

Tagged under: Launches,O2,Broadband,Niggles and Narks

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Who’s to blame when campaigns go wrong?

31 August 2010

Who’s to blame when campaigns go wrong?

Coca-Cola's recent conflict with its digital agency fuels debate

When a campaign goes pear-shaped is the agency to blame?

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marketing society,Coca-Cola

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The 15-minute pitch

31 August 2010

The 15-minute pitch

Chris Jones adds his thoughts on the 15-minute pitch

Was Helen Edwards missing a trick with her 15-minute pitch? Chris thought so.

Tagged under: Opinion,Marketing magazine,Pitching,Chip Shop,15 min,Helen Edwards,Letters,Pitches

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3D Rugby gets more exposure

31 August 2010

3D Rugby gets more exposure

O2's 3D first creates further interest

Martin Bowley, Managing Director of Digital Cinema Media and Simon Willis, Head of Cinema at Group M talk about technological innovations in cinema.

Tagged under: Opinion,Reviews,3D Rugby,O2,Campaign,Cinema,Technological innovations

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