FMCG brands go online for increased sales

15 October 2010

FMCG brands go online for increased sales

Nearly £2 billion invested in six months sees 10% increase

Citing both Old Spice and Marmite as brands that have wooed new audiences by redirecting their ad spend online.

Tagged under: Opinion,Jon Ingall,Marketing magazine,Marmite,Ad spend,FMCG,Old Spice,Online

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Helping AOL achieve world domination

15 October 2010

Helping AOL achieve world domination

Our take on mydaily.com kicks off major facelift

Targeting 'forward thinking' women between 25 and 44

Tagged under: Launches,News,Social media,AOL,Online,Ads,Mydaily

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Quick reactions win the day

27 September 2010

Quick reactions win the day

Metro team meets its match as Batak Challenge proves too much

Armed with beer, biscuits and a Batak machine.

Tagged under: News,Metro,Batak,Paul Pearson

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NMA Top 100 Interactive Agencies 2010

19 September 2010

NMA Top 100 Interactive Agencies 2010

Hard work reaps rewards as we go up in the world

Another typical industry bash. Wine, women and song.

Tagged under: News,Interactive agencies,NMA,Top 100

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Awards. One down and two to go

18 September 2010

Awards. One down and two to go

Creative Showcase success and fingers crossed for Campaign Big

Another accolade for O2's 3D Rugby as we win a first runner-up from Creative Showcase.

Tagged under: Awards,3D Rugby,IAB creative showcase,Summertime ball,Campaign Big,Capital FM,Creative Showcase

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