ŠKODA Place the Space with the new Rapid Spaceback
ŠKODA UK launched the New Rapid Spaceback in 2014.This incredibly spacious hatchback is all about celebrating the feeling of space without compromising on design or paying over the odds. Even the panoramic glass sunroof feature provides an uplifting, liberating and invigorating feeling of space.
As the world of the modern consumer is busier and more crowded, space both physically and metaphorically has become more and more of a luxury. Our brief was to bring the invigorating feeling of space to life.
We teamed up with web-based geographic game spotter, GeoGuessr, and launched a social campaign which placed users in random locations across the world and called on them to ‘Place the Space’. The panoramic glass roof feature was taken from car to screen as users were given a sunroof view of the different locations they were thrown into. The user who guessed closest to the five random locations won a holiday for two to the Northern Lights to ‘Feel the Space’.
In just two weeks, over 18,000 users visited the site to ‘Place the Space’, attracting nearly 3,000 entries to the competition
What's going on right now?
Why not take a look for yourself? We're not camera shy, so you'll find all the latest snaps of what we're up to, and what we're into, over here.