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It was a lifetime ambition. And one that was realised thanks to the agency's policy of rewarding five years at the company with a four-week paid sabbatical. With only his guitar, a digital porta-studio bought for £200, and his genius to keep him company, he locked himself away for a month to create. To the acclaim of several – and with the help of a live interview with his local radio station – he launched ‘Wild' and ‘The Phoenix' on Britain's unsuspecting public.