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A recent Adweek article talked about the agency of the future. This would contain account directors, brand/data and digital planners, data analysts, media planners, producers, technologists, designers, information architects and creative directors... all under one roof.

Which was rather nice to hear, as we were thinking along very similar lines when we created our agency structure 10 years ago. And today we have a buzzing team of on and offline specialists delivering genuinely integrated work for our clients.

Unlike most agencies, this diverse range of talent is all in one room and has one P&L - so, whether the work is on or offline, there’s no squabbling for budgets. And clients get unbiased advice with no vested interest.